So you’re going along, getting your business plan together, envisioning the amazing things that will happen once you get the funding. Then you get to the section where you need to address your Exit Strategy. Exit Strategy? What a downer. I know, I know, we don’t ever
Read more →The value of a business plan goes beyond garnering investments. It can provide you with a navigation tool to keep you on track and focused during rough roads. A business plan is a powerful tool if you’re starting your own business or seeking to expand your current
Read more →There are five key concepts that need to either be worked into the advertisement or kept in mind when creating the ad. Know your product. Describe your product or service: What is it designed to do? Is there a problem that it solves or does it
Read more →When I interview a client for a small business copywriting project, one of my favorite questions I like to ask is: “Why should I use your product over XYZ competitor?” This is an important question because it gets right to the heart of their business concept. I
Read more →Writing is a tricky medium. When we talk about our business or project, we seem to find the words easily to express what we want to say and convince the person we’re talking to. Speaking gives you valuable face-to-face contact; you get instant feedback whether your ideas
Read more →