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Archive for the Small Business Writing Category

How a good Exit Strategy can strengthen your Business Plan

By Deborah Arrington on October 4, 2015   /   Small Business Writing  

So you’re going along, getting your business plan together, envisioning the amazing things that will happen once you get the funding. Then you get to the section where you need to address your Exit Strategy.  Exit Strategy? What a downer. I know, I know, we don’t ever

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Why Every Small Business Needs a Business Plan

By Deborah Arrington on October 3, 2015   /   Small Business Writing  

The value of a business plan goes beyond garnering investments. It can provide you with a navigation tool to keep you on track and focused during rough roads. A business plan is a powerful tool if you’re starting your own business or seeking to expand your current

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Ad Writing: 5 Tips for Targeting your Perfect Customer

By Deborah Arrington on September 16, 2014   /   Small Business Writing   /   Leave a comment

There are five key concepts that need to either be worked into the advertisement or kept in mind when creating the ad.   Know your product. Describe your product or service: What is it designed to do? Is there a problem that it solves or does it

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What is USP (Unique Selling Proposition)?

By Deborah Arrington on September 4, 2014   /   Small Business Writing   /   Leave a comment

When I interview a client for a small business copywriting project, one of my favorite questions I like to ask is: “Why should I use your product over XYZ competitor?” This is an important question because it gets right to the heart of their business concept. I

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Why your small business needs a copywriter

By Deborah Arrington on September 4, 2014   /   Small Business Writing   /   Leave a comment

Writing is a tricky medium. When we talk about our business or project, we seem to find the words easily to express what we want to say and convince the person we’re talking to. Speaking gives you valuable face-to-face contact; you get instant feedback whether your ideas

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