Web Content Writing
In the Mix Radio needed an About Us written for their website. Their satisfaction with this page precipitated several more projects. “Deborah was able to effectively meet deadlines and hit on key themes with a style that was right on target for our audience.” — Just Jay, CEO
Massimiliano and Anjanette decided to put their extensive knowledge of wine and the Napa/Sonoma region into a business by creating a wine tour/designated driver service. They wanted everything written for their website: home page, tours, about us, and designated driver services. “[Deborah] absolutely captured the essence of us and how we want to be portrayed and came to understand our business well … It was nice not to have to explain, she just got it … She is a great listener: Even though she took notes, I was surprised how precisely she remembered entire quotes from us.” –Anjanette Prudlo, Owner, PF Wine Tours.
Golden Gate University wanted engaging copy for their corporate and government continuing education partnership segment of their website. “You captured the essence of what we’re about…I wish I had found you a long time ago.” — Deidre Robinson, Director of Enterprise Relations
Love n Me is a non-profit organization dedicated to helping adult and young women find the inner strength and empowerment to change their lives.
Marin Valet needed an update to their website content for their valet attendant services in a matter of hours. This company specializes in providing instant online quotes and superior customer service which they wanted reflected in their website
Blue Stockings Salon hosts conversational salons. The company wanted a website that reflected their serious attitude toward discussions and speakers while encouraging its membership to grow.
A life coaching service, Destined and Determined, offered serenity and peace to its clients with the help of its services. The owner reached out to have content created that invoked both a feeling of solution and empowerment.
Family Fun Entertainment offers all sorts of party activities and unique favor memorabilia and wanted a website that projected their product and attitude.
Press Releases
In the Mix Radio wanted to make their new online format known to the public so they required a press release that was distributed through marketwire.
The Tiny Tot’s Learning Center owner, Sherry Santa Cruz, bought franchise Kinderdance™ for the San Joaquin Valley region. This press release is to announce the Grand Opening at The Tiny Tots Learning Center.
Digital Copycat needed a Press Release announcing their new product: a Micro-USB flash drive that is compatible with Android, Galaxy and other smartphones. They needed another Press Release to market their dual flash drives to trade show vendors.
Flat Rate Fulfillment, a shipping and fulfillment service, wanted to do an April Fool’s Press Release to create a buzz about their company.
A fencing school needed a Press Release to announce its summer fencing camp to students and parents. They also asked for an April Fool’s Press Release with the concept created by the co-owner.
Business Plans
In the Mix Radio contacted me again because they needed a business plan to capture funds from investors. This section is reprinted with their express permission. Link to pdf: WebContentAboutUS.pdf
Simply Calamansi asked for a business plan to lure in potential investors. They’ve given me permission to reprint the entire plan. Pacific Fruit and Beverage Company.pd
Advertising
The Pet Nanny needed a Craigslist ad to gain more customers. The owner wanted to highlight his dog walking services. “We hired Deborah to put together some ads for our pet sitting dog walking business she really captured our passion for what we do … we were very pleased with her creativity we will definitely use her in the future.” — Gerald Koons, The Pet Nanny
This was one of my earliest pieces for Penny Oil Speculator. Eventually through my writing efforts, all 1,000 subscriber slots to the newsletter sold out. “Deborah was an integral part of building up our subscription base to the point of selling all 1,000 subscription slots to Penny Oil Speculator…Deborah would also find a way to weave in offers to renew or lure past subscribers back into the fold. I’ve been very pleased with theresults overall.” — Chuck de Castro, Editor
Brian Tycangco, Editor, needed a strong piece of copy to draw in subscribers. The success of this eblast precipitated a follow-up mailing.
“Deborah is constantly bursting with bright ideas aimed at increasing readership and revenues for my newsletter.” – Brian Tycangco, Editor
Penny Mining Speculator was started up because of the spillover from the Penny Oil Speculator sales. This newsletter focused on small-cap mining stocks andwe built the newsletter up to 400 subscribers within the first few years of its existence. This is one of the ads that contributed to the newsletter’s rapid growth.